Moments of Clarity

Will the cost and pain of business travel push companies to use video?

With airlines folding and charging you for new things each day ("Sir, I just smiled at you, that will be $3 please) and gas prices approaching ludicrous...will firms begin leveraging the nifty tools available to them?  We all leverage that ubiquitous "conference call"...but how about video, multimedia presentations, and video conferencing?

I hope that the economic pain we're feeling now will lead to adoption of these available modes of communication.  Instead of driving or flying around to pitch prospects...can we create video presentations instead that will blow them away?  I think so.

We're trying hard to build a portfolio of clients here in the Des Moines metro. If you want to explore what multimedia can do for your business, please let us know.

The 60 second business description video

Do you think you can hone your company's core message or purpose down to a short video?  Why not try! 

We've done a few of these videos at TMG Media Services.  The net result has been thousands of views on the web.  You may wonder, "Who are all of these people checking our video out?"  The point is that it just may very well be your next customer who's looking.  Maybe it's the next referrer. 

Video (whether it's video of people or simply a multimedia presentation wrapped up into a video format...or a little of both) is an additional avenue of findability and brand positioning on the web.

If you're ready to start experiencing the power of video at your firm, let us know.  It's not magic and wizardry...just some cool tools and lots of experience combined to make you say WOW.

Video Business Plan or Investor Pitch

Have you considered doing a video business plan or pitching investors with a multimedia presentation?  If you follow Guy Kawasaki's rules, you should be able to communicate your business concept and why it deserves someone else's money in 10 slides.  We believe that Guy should add a new twist to his 10-20-30 formula.  We'd revise and add a 5 into the mix.  That is, the presentation should be a:

• 5 minute video
• 10 slides
• 20 images supporting what your script/voice over is saying (lots of fun stuff at www.istockphoto.com)
• 30 point font minimum

If you host your video at Viddler.com for example, you can even make it private and give someone a "super secret protected URL" to access  your video to keep your idea safe. 

Be impressive.  Be different.  Be memorable.  Certainly a video pitch will set you apart.

The great part of this deal is that you don't have to become an expert in producing the video.  You can leverage the experts at TMG Media Services.  Multimedia production is what we do.  We reduce pain and increase pleasure.  Simple.

In the Des Moines, Iowa area?  Let's meet.  Outside of that?  Let's video conference or chat soon.

Multimedia Presentations in Des Moines

Every company leader, consultant, and employee I speak with clearly agrees with me that there are few options when it comes to creating multimedia presentations and marketing materials in the Des Moines metro.  Most firms using multimedia are doing it themselves by telling the resident graphic designer to "go learn some new software" and make something nice. 

The problem doesn't lie with the graphic designers skill set since he/she can certainly learn the software and make things look cool.  The problem is typically the inability to sync up communication between the leader asking for a desired sales/marketing message and the person expected to deliver the presentation.

I went through this a hundred times in previous career lives.  Transcript:

Doug - "Hey I want to deliver a presentation that walks target clients through this new solution"
Owner - "Sure, just get graphic designer marketing material generator person (GDMMGP) to do it"
Doug - "Here's what I'm looking for...blah and then music...blah blah and voice over and..."
GDMMGP - "I've produced a couple minutes..what do you think?"
Doug - "Well..you've learned how to use the software and that spinning thing is neat but no."
GDMMGP - "What else should I do then?"
Doug - "You know what, I'll just do it myself...since it will take me at least that long to explain it to you"

What is absent is not talent from the GDMMGP, it's a lifetime of business experience and expertise in shaping a marketing message and delivering it with impact. Knowing how to use a chisel to break rock doesn't make one a sculptor. 

In essence we've become become multimedia sculptors at TMG Media Services.  We take your goals, your message, your desired outcome...and use our toolkit to sculpt a multimedia production that will thrill you. 

Our toolkit includes:

1. Audio production including custom music, voice over, sound effects.
2. Multimedia production including graphics, video, and basic animation.
3. Solution walk-throughs, demonstrations, online training materials.

Our toolkit and technical expertise continues to grow each week as we push ourselves too.  If you're in the Des Moines metro area we'd love to take your multimedia dreams and turn them into reality.

If you're outside of the metro let's do a video conference soon.

You can see examples of our work here.