During our self-intros around the room, someone mentioned the possibility of franchising their business. From the tone and big exhale when it was mentioned, I could tell that the concept of franchising...while exciting and invigorating...was also a nightmare of what-ifs.
I sought this person out afterward intentionally to refer her to my attorney and franchise specialist Rush Nigut. Rush's expertise in this area is undeniable and documented.
I told her I knew the right one for the job, she said, "Oh wow you're about the 6th person in the last few months who's referred me to him...wow!" (nice work Rush)
There were other attorney's in the meeting. I overheard them approach her as well with referrals to lawyers in MN, etc. While I'm sure those attorneys are excellent, she said, "You know I already have someone right here in Des Moines who's widely recommended."
That's the POWER of relationships that spawn referrals during networking events.
(She's never met Rush by the way...but I bet she feels like she has)